Velocity Buys New West, Growing to 24 Truck Centres Across Western Canada

The acquisition builds on Velocity's entry into Canada in 2023 with First Truck Centre and P&R Truck Centres. New West has served southern Alberta and B.C. trucking customers for more than a decade, and the deal folds that history into a network that now stretches from the B.C. coast across the Prairies.

For drivers running Alberta and B.C., the practical question is what changes at the shop door. A bigger network means more bays, more parts counters, and more places to get a truck fixed without a long deadhead to the next dealer. The seven New West shops keep their people — about 300 team members come across — and gain the backing of a group with 24 locations behind them.

Dealer consolidation has been the quiet story of the last few years: small regional groups folding into national networks, while independent shops fight for technicians. For a driver broken down in Red Deer or Cranbrook, the sign on the building matters less than whether a bay is open and the part is on the shelf. On that measure, a 24-location network across the two provinces is a real change in the map — and one worth watching the next time a truck needs work on the road.